What Difference Can Five Dollars Make?

Patiss Watch $148

This October, in recognition of Breast Cancer Awareness Month, TOKYObay is donating five dollars from each sale of its pink watches to thepinkfund.org.  Thepinkfund.org is an organization that provides non-medical financial aid to cover basic living expenses while patients undergo breast cancer treatment.  Now through the end of October, Boheez is also donating five dollars per pink watch, with our five dollars going to the Infusion Center at the DeCesaris Cancer Institute, part of the Anne Arundel Medical Center.

Gaucho Watch $100

At first, it doesn't seem like much. Five dollars a watch?  How big of a difference can that really make?  For a good sized, wholesale company that does business internationally, five dollars times each pink watch can add up pretty quickly. But even a (very) small company like Boheez can make a visible difference.  Let me tell you how.

I spent some time last summer at the Infusion Center hooked up to an IV for my own chemotherapy treatments.  In addition to the top notch medical care, volunteers wandered the floor checking in on patients and offering conversation, moral support, and snacks and beverages. One of the volunteers mentioned that the snack cabinet used to include peanut butter crackers in addition to graham crackers and saltines.  The peanut butter crackers were prized because they had at least a little protein (something that chemo patients need more of in their diet) and a lot more flavor than the other crackers. 

Bean Watch $80

Budget cuts, however, led to the elimination of peanut butter crackers. It didn't have a huge impact, it didn't change the course of anyone's treatment. But it did make difference to those of us lying in those chairs.  My chemo buddy, Debra, who accompanied me to most of my day-long treatments, brought a box or two of crackers to our remaining visits.  You'd think it was Christmas morning the way they were received.  

Boheez likely won't sell enough pink watches during October to make a huge dent in breast cancer treatment and support, but I bet we can sell enough to keep the Infusion Center stocked with peanut butter crackers and brighten a pretty icky day for those spending time at the Infusion Center.

P.S.  If you click on any of the images, you'll go straight to that watch on the Boheez site.